Scooter Braun Net Worth, Projects, Clients, Wife, Bio

By Kishor Shahi | Updated On: 19 Apr, 2021
Scooter Braun Net Worth, Projects, Clients, Wife, Bio

Along with his managerial association with singing sensation Justin Bieber, Scooter Braun operates a talent management firm, SB Projects. It’s over a decade now that Scooter helms his own media company that makes him accommodate all his career achievements and wherewithal.

American businessman Scott Samuel "Scooter" Braun is a well-reckoned entertainment executive popular from his talent management firm named SB Projects. In 2016, Scooter got recognition as the “Best Talent Manager” at the 3rd annual “International Music Industry Awards” in Los Angeles.

What Is Scooter Braun’s Net Worth?

The 37-year-old entrepreneur has made a net worth of $50 million through his diversified entertainment and media company named SB Projects, LLC. He adds the prominent part of his escalating wealth from the event company that he established back in 2009.

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SB Projects is also acknowledged for making its first documentary film, “Never Say Never.” The documentary that narrates the life of Canadian singer Justin Bieber became the highest grosser at the box office in 2011. 

Scooter also owns a mansion in Los Angeles, California which has a worth of $13.1 million. He purchased it from the CEO of DreamWorks and former chairman of Universal Pictures, Stacey Snider.

SB Projects' High Profile Clients!

Some of their clients that have reached the epitome of success and to name a few are the singing sensation, Justin Bieber, who recently got engaged to Hailey Baldwin. In 2008, Scooter discovered a YouTube video of Justin singing Ne-Yo’s song, So Sick. He then established contact with Justin's mother, Pattie Mallette and urged her to explore her son’s talent. Meanwhile, Scooter became the manager of Justin led his way to stardom from Canada to the United States and the world.

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The other clients of the media house include artists like Carly Rae Jepsen, The Wanted, Ariana Grande, and The Black Eyed Peas. Scooter also had a brief working stint with rapper, Kanye West but he parted ways with Scooter in April 2018. 

Scooter, who served as the manager for Ariana Grande, opened about his views and struggles after he was fired by Ariana. He stated that he somehow managed to cope with the circumstances as he had a tough conversation with the music stars and also became an early investor in two of the biggest companies, Uber and Spotify. Later, he was rehired by Ariana. 

The talent management company hired new faces and promoted existing employees in November 2017. Employees including Chelsea Avery got her job elevation from Artists and Repertoire producer manager to Senior Vice President and Ben Sheehan got promoted from his position of head of talent and executive producer to the second supervision body of digital content. 

In 2019, Scooter Braun appointed a long-time deputy Allison Kaye to partner at Ithaca Holdings LLC, a company that manages the SB projects. Allison served as the President of Music at the company overseeing the careers of many singers like Ariana Grande, Justin Bieber, Dan + Shay, Zac Brown  Band, and many others. 

Expecting Third Baby With His Wife

Scooter and his South-African wife, Yael Cohen tied the knot on 6 July 2014. The grand wedding was held in Whistler, British Columbia, Canada, and celebrities including Justin Bieber, Ed Sheeran, and Carly Rae Jepsen graced the event. 

Yael Cohen is an entrepreneur who founded a health advocacy organization that works for the early detection and prevention of cancer. She is a graduate of the University of British Columbia who engages herself to create awareness about cancer through media and youth involvement. 

Scooter and his wife, Yael relive their wedding on 6 July 2018 (Photo:

Apart from that, Yael also writes blogs named Motherlucker about parenting their sons, Jagger and Levi along with her beau since 2016.

Apart from two kids, the family of four is set to welcome the newest addition to their menage. Scooter took his Instagram account on 18 June 2018 to mark his 37th birthday and announce the pregnancy news. 

Later on 1 December 2018, the couple welcomed their third child, Hart Violet Braun (a daughter). Scooter took Instagram to open about the news of his wife's delivery where he wrote;

"Welcome to the party, Hart Violet Braun! Daddy will always be here! And mommy… Mommy is a rockstar!! We love you! #sheownsme”

Yael also posted her picture with newly born daughter and stated that she and her husband were in love and were happy for having her.

Yael with her newly born daughter in 2018 (Photo: Yael's Instagram) 

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As of now, the couple is relishing the family life with their three kids. 

Short Bio

The American Entrepreneur, age 37, was born on 18 June 1981 in New York as per wiki. Scooter stands at a height of 1.8 m (5’ 11”), and his birth sign is Gemini.

Talking about his education, Scooter attended Greenwich High School. He then went to Emory University in Atlanta but left his further education without any College degree.